The Queue Partnership!

How the NFFF National Fish & Chip Awards Keep on Giving!

The NFFF recently sent out some fantastic PR centered around the 2025 National Fish & Chip Awards Top 40 nominated shops and highlighted their suitability as the 'plaice' to visit for this year’s all important Good Friday. The results have been egg-cellent with many shops recording record sales and reporting large queues on the trade’s biggest day of the year. This activity not only highlights the awards as being a very useful tool for both nominated and winning shops all year round but also why it is important to enter in the first place (IT IS FREE).

They sent us a number of quotes from around the UK many live as the day progressed.

Good Fry-day quotes

Norfolk

“We always plan for a busy day today as we know the Easter weekend is especially popular for fish and chips, particularly at the seaside. And so far, it’s definitely been a busy start which we hope continues. A massive thank you to our team for their hard work.” 

Alanna French, French’s Fish Shop, Wells-next-the-Sea

 Essex

“Today has been incredibly busy, with a constant stream of customers keeping us on our toes—it’s been wonderful to see so many familiar faces coming in to enjoy their Good Friday fish and chips.”

Alex Garcia, Hook of Clacton, Clacton-on-Sea, Essex

Tyne and Wear

“As always, Good Friday was one of our busiest days of the year, with continuous queues and our team working tirelessly to serve every customer. A big thank you to everyone who joined us, and to our team for all their hard work.”

Chris Marsh, general manager, Trenchers Spanish City, North Tyneside

 Yorkshire 

“It's been a very busy lunchtime with people queuing for tables from midday and we are anticipating it to carry on throughout the evening.”

Kelley Asbridge, branch manager, Whitby’s Fish & Chip Restaurant, Doncaster

“Easter trade was busy, especially on Good Friday.”

Danny Robinson, Time and Plaice, Doncaster

Devon

“Wow, what a busy day – from serving queues out the door to delivering 50 fish and chips meals to the Willand Good Friday Community Lunch. Moments like these remind us how sharing a simple meal can truly bring people together, and we’re so proud of our amazing team for making it all happen!”

Felicity Whitehead, Alan’s Fish & Chips, Cullompton

Bristol

"Good Friday is always a busy and a full-on day for us personally and as an industry. The markets have been great, and we have some fantastic produce arriving from the south coast. We can’t wait to welcome our guests and showcase how good seafood can be.”

-Dan Rosser, chef/owner, Noah's, Bristol

Hampshire

“This order was for the local care home who wanted 30 fish and chips for the residents after their kitchen had to close. It’s been a great day for us so far, record lunchtime and already have a few large orders scheduled for this evening. Looking forward to a crazy day!”

Mike Issac, owner, Mike’s Traditional Fish and Chips, Eastleigh

London

“This Easter Fry-day, we’re celebrating the buzz, the queues, and most importantly – you, our incredible customers! Thank you for bringing the Easter Fryday magic to Brockley's Rock– our iconic queue is all because of you!”

Kyriacos Karoulla, owner, Brockley’s Rock, Brockley

Scotland

Perthshire

“It’s been a fantastic Easter Fry-day here in Pitlochry – a warm welcome for all our customers at McKays, with locals and visitors alike embracing the tradition and making it a celebration to remember.”

Delia Keating, McKays, Pitlochry

Aberdeenshire 

“The queue for the shop’s been out the door with the good weather and a lot of customers have used the National Fish & Chip Awards’ 40 best fish and chip takeaways map to find us. We were this year named by the awards as one of the top 20 fish and chip shops in the UK and Garioch Fish Bar is where you’ll also find Glen Morrison, the Drywite Young Fish Frier of the Year 2025. Happy Easter to all.” 

Murray Morrison, owner, Garioch Fish Bar, Inverurie

“All I can say about Good Friday is, ‘busy, busy’. We always feel that Good  Friday is bigger holiday in England than Scotland but we were certainly kept busy.” 

Gillian Pirie, Sea Salt + Sole, Aberdeen

North Ayrshire

“The weather hasn’t been as kind as previous Good Fridays, but that hasn’t stopped the queues — we’re still buzzing with visitors to the shop! 

Thankfully, our app and website have kept us flat out with Click & Collects and deliveries, giving customers the option to stay dry. A huge thanks to everyone for your continued support! Happy Good Friday to everyone.”

Tiffany Irvine, co-owner, The Fish Works, Largs

The 2026 National Fish and Chip Awards will be open soon. Visit https://thefishandchipawards.com/ for further updates