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Hill-Crest!

Still time to enter The Peter Hill Award!


There’s still time to enter Middleton Foods’ Peter Hill Award 2024! The Peter Hill Award welcomes entries until 30th September 2024, from anyone new to the fish and chip trade. With a phenomenal £15,000 worth of prizes up for grabs, entries are coming in thick and fast, so don’t miss out.


Created by Middleton Foods in memory of their great friend and CEO, Peter Hill, The Peter Hill Award reflects Peter’s passion for the fish and chip industry; the trade he worked in for most of his life and adored so much. Following its tremendous success last year, The Peter Hill Award is back… and even bigger than before!



Speaking about The Peter Hill Award 2024, Ryan Baker, Sales Manager, Middleton Foods says:


“Peter was committed to supporting the fish and chip trade and nurturing new talent in the sector. He loved welcoming new people into the industry and placed huge importance on raising standards and seeing the trade represented well. We miss Peter enormously, but the fish and chip industry stole Peter’s heart and by launching The Peter Hill Award we’ve created a true legacy to Peter. The support we’ve received from within the industry since launching The Peter Hill Award has far exceeded our expectations, and we’re very proud and absolutely delighted that it’s back for 2024 – and this time with an even bigger ‘money-can’t buy’ set of prizes, worth over £15,000! The Peter Hill Award recognises newcomers to the industry, encourages new talent, promotes quality and excellence and allows us to give something back to the trade – make sure you enter!”




Full details on how to enter, the judges and the all-important prize, can be found here – www.middletonfoods.com/the-peter-hill-award.


£15,000 Prize Haul

This unique competition is open to newcomers to the fish and chip trade, with a phenomenal £15,000 worth of prizes up for grabs, including:

  1. £1,000 worth of Middleton Foods stock

  2. Design your own, “own label” batter – Middleton Foods factory tour and guided support to create your own bespoke batter mix

  3. 12 months Middleton Foods sales team/Batter Boys support

  4. Two places at the KFE School of Frying Excellence

  5. Two places on the NFFF Fish Frying course

  6. 1-1 ForkedUp training with Calum Richardson, for 3 months

  7. Nikki Williams KFE Field Sales Manager will do a personal visit to all six finalists. This will not be an audit, Nikki will call in to try the fish and chips and have a chat to the owners to see why they entered the award and how the award can help them.

  8. Two tickets to the Fish & Chip Shop of the Year Awards 2025 and drinks reception, with hotel accommodation and travel expenses (worth more than £750)

  9. Exclusive support on National Fish and Chip Day 2025

  10. PR/Marketing support

  11. Framed certificate                       


Five Runners-Up will each receive two places at the KFE School of Frying Excellence and £300 worth of Middleton Foods stock.



The Peter Hill Award 2023 was won by Oliver’s Chippy, Warton, Lancashire. The business is disability-aware and promotes inclusivity with its autism-friendly ethos and wheelchair accessibility. In the year prior, Oliver’s Chippy fed over 1,000 local children for free. They help many food banks, offer a 10% Blue Light discount, and each week run a competition to giveaway two free meals – quite something, especially in the midst of a cost of living crisis, and a spectacular way of supporting its community. As a nominee for the best fish and chips in Lancashire, judges felt this fantastic shop deserved national recognition, firmly putting Fylde on the map!

The five runners-up of The Peter Hill Award 2023 were: Angell’s Fisheries, Newark; Anstruther Fish Bar, Anstruther; Harrison’s Fish & Chip Co., Oxford; Jojo’s Van, Stafford; and Toll Bar Fish & Chips, Stoney Middleton.


Judging

We’ve enlisted the expertise of three independent judges again for 2024 – Fred Capel, Nigel Hodgson and Calum Richardson. All three judges are winners of the Fish & Chip Shop of the Year. In addition all 6 finalists will receive a visit from Nikki Williams KFE Field Sales Manager prior to the winner being decided.


Middleton Foods, the UK’s leading manufacturer of foodservice pre-mixes, is a family owned and operated business, proudly manufacturing food products in the heart of the UK using modern machinery combined with the latest manufacturing techniques. For further information please call Middleton Foods on +44 (0)1902 608122 or visit www.middletonfoods.com.




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